In course development centred on the learner, the employees take full charge of the entire process. It is also known as the bottom-top approach where the role of the management is to devise policies. According to an eLearning expert, David Jonassen, creating courses that employees feel part of is always advantageous. David suggests that the courses should always have four main attributes (The four Cs). These attributes are: Context (the courses should be related to the learner), Construction (the learner should be able to associate the content to a real-life situation), Collaboration (the learners should have a chance to collaborate with the peers) and Conversation. Following this strategy has a number of key advantages to the company and the learners.
It promotes personalisation
Learner-centred training allows for personalisation in all the courses. The learners are able to study the content that is specifically relevant to them. For instance, if the learners prefer courses that are rich in video content, the developer will provide this. The same applies to learners who prefer text based courses. In the same way, some people prefer mobile-based courses while others prefer courses optimised for the web. In a learner centred ecosystem, it is possible to achieve this.
This mode of learning enables the learners to boost their knowledge because they have been involved in every stage. When people are taught things they love, the chances are that they will retain most of the content they learn. They will also have an opportunity to study the finer details of the topics because they love them, whereas in learning systems that utilise a top-bottom approach, employees might not have sufficient interest to do so.
It builds teamwork
When you involve employees in such an important undertaking, the chances of them coming together are high. Teamwork allows employees to leverage the strengths and skills of one another with the aim of achieving good results. In a global perspective, employees are able to share their experiences in their native countries. For instance, an Australian marketer can learn a lot from a marketer based in Dubai.
It reduces employee turnover
Employees need to feel appreciated in a company. Failure to involve them in areas where they are concerned will result in serious consequences. One of the most common consequences is that of employee turnover. Companies with increased employee turnover face many challenges when recruiting high quality employees. Therefore, involving them in such decisions will reduce the rate of turnover and increase their productivity rate.
Increase in profits
Companies exist to increase the wealth of their shareholders. This only occurs when all staff members are on the same page. In this situation, involving them in the decision making process has the effect of improving their performance which will be evident in the financial results of the company.
The real benefits of having a participatory approach to management are countless. Companies whose top management involves the lower level managers and employees perform well and have a good client culture.